Project summary

G4S engaged Speedforce Media to strengthen its digital talent acquisition efforts and generate a scalable pipeline of qualified candidates across Lagos. We developed and executed a performance-driven acquisition campaign designed to reach relevant candidate segments at scale, generate high-volume applications, and improve the quality of candidates entering the recruitment pipeline.

The Strategy

What We Did

• Developed the digital acquisition strategy and campaign structure
• Identified and targeted relevant candidate segments across Lagos
• Created conversion-focused recruitment messaging and creatives
• Managed paid media acquisition across digital channels
• Monitored campaign performance and continuously optimized targeting and spend
• Analyzed the candidate funnel to identify opportunities for improving conversion quality

Proven Results

600–700+ applications generated
15+ candidates progressed to successful conversion
Significant increase in recruitment reach and candidate pipeline

Impact
The campaign demonstrated how performance marketing can be applied to large-scale talent acquisition, creating a measurable digital pipeline between employer demand and candidate supply.

Our Role: Strategy • Performance Marketing • Audience Acquisition • Campaign Optimization • Conversion Analysis

Project summary

Assetrise engaged Speedforce Media to strengthen its digital customer acquisition and generate a consistent pipeline of high-quality prospects for its asset-backed investment and real estate offerings.

Rather than simply driving traffic, we developed a performance-led acquisition strategy designed to identify, reach and convert audiences with genuine interest in property ownership, investment and long-term wealth creation.

Our Strategy

What We Did

We positioned the campaign around the value and long-term wealth potential of asset ownership, rather than treating the offering as another conventional property advertisement.

Our approach combined:

• • Performance marketing and paid acquisition
  • Investment-focused messaging
  • Conversion-oriented campaign structures
  • Creative testing and optimization
  • Continuous performance monitoring
  • Lead quality and acquisition analysis
  • Strategic audience segmentation

Proven Results

A substantial volume of qualified prospects generated

A stronger pipeline of high-intent potential customers

Increased digital reach across relevant investor and property-buying audiences

A scalable acquisition framework for continued customer growth

Impact

The engagement helped transform digital advertising from a visibility channel into a measurable customer acquisition engine—giving Assetrise a more structured way to reach prospective investors and buyers at scale.

Project summary

Global Chairs is a premium chair manufacturer and retailer that engaged Speedforce Media to drive customer acquisition through digital marketing.

Our relationship extended across 9+ campaign engagements, with Speedforce repeatedly brought in to design and execute marketing campaigns aimed at generating demand, reaching high-intent buyers, and converting online attention into genuine customer opportunities.

Our Strategy

What We Did

We developed a performance-focused acquisition approach centred around:

• Audience research and segmentation
• Strategic paid media campaigns
• Product-led marketing and positioning
• Conversion-focused messaging and creatives
• Campaign testing and optimization
• Continuous performance analysis
• Reallocation of media spend toward better-performing opportunities

Proven Results

9+ campaign engagements

Consistent generation of customer opportunities

Strong volume of qualified prospects generated across multiple campaigns

Repeated engagement from the client across different campaign periods

Impact

The most significant indicator of the engagement was repeatability.

Global Chairs continued to engage Speedforce Media across multiple campaign periods, demonstrating our ability to repeatedly deploy performance marketing as a customer acquisition channel rather than a one-off advertising service.

Engagement: Performance Marketing • Customer Acquisition • Paid Media • Campaign Strategy • Lead Generation